London Packaging Week, renowned as one of the premier exhibitions for sustainable and stylish packaging solutions worldwide, today opened for registrations with its organisers declaring ‘packaging matters more than ever’.
Leading multi-format event organiser Easyfairs is anticipating huge demand, with hundreds of the world’s biggest suppliers and thousands of designers, packaging developers, marketers, founders and buyers relying on the event to drive their innovation and creativity.
As a result, Easyfairs is encouraging interested businesses to move now and secure their place at London’s vibrant home for packaging innovation and design.
Renan Joel, Managing Director of the Packaging Division at Easyfairs, said: “Packaging, particularly luxury packaging, needs to be experienced, and London Packaging Week will, no doubt, be awash with luxury brand architects dedicated to studying what drives the success of prestige brands.”
With over 170 exhibitors expected to pack the ExCel in London on 21 & 22 September and over 5,000 visitors, and 2,000 brands anticipated, top brands in beauty, luxury, drinks and FMCG will be guided through the entire immersive process.
LPW goes beyond the traditional exhibition format with bespoke workshops, seminars, and awards that enable attendees to explore the latest packaging developments and learn from industry experts.
From material research to manufacturing and finishing processes, the two-day, four-sector showpiece event is fine-tuned to help luxury brand owners leverage the potential that materials have on the perceived value of packaging and, therefore, the brand.
“London Packaging Week connects the world’s top beauty, drinks, luxury and FMCG groups with the packaging suppliers, materials and inspiration that will define the future of their brands,” added Joel. “The four events offer brand teams an unrivalled and focused forum to source the latest packaging solutions, meet new suppliers and solve their biggest innovation challenges.
“LPW continues to identify the major forces and emerging trends that will reshape the sector over the next decade, mobilising stakeholders with the ideas and agency to facilitate luxury’s ongoing transition toward sophisticated packaging that prioritises environmental commitments while adhering to aesthetic expectations.
“With the right approach, materials, design and packaging partner, it’s possible to create luxury packaging solutions that meet consumer desires, are environmentally responsible, and make supply chains and shipping more economical – and the right place to both showcase and discover these innovations is at London Packaging Week.”
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