Alfred Brown, the leading UK fabric manufacturer, has presented its new Spring Summer 2024 collections at the prestigious Milano Unica and Première Vision shows held in Milan and Paris respectively. The company’s latest fabric ranges have received a warm reception, indicating a strong potential for growth in the global market.
At Milano Unica, the Alfred Brown team met with a range of UK retail trade customers and returning customers from Japan, China, and Korea. The team also reported a healthy interest from new customers, which bodes well for the brand’s future partnerships and opportunities. With the fallout from Brexit seeming to have calmed down, Alfred Brown’s solid designs, depth in new ranges, and core stock support fabrics have positioned the brand well to entice European customers.
In Paris, Alfred Brown showcased its unique selling point of wide stock support ranges and quick delivery, meeting with new brands and designers who need to work with smaller minimum order quantities. The company’s new designs in key plain weave fabrics such as 635, 735HL, 943, and 955 were well-received, as were its English Linen and Tropical Worsted ranges. Customers still favoured semi-plains, small neat designs, and Prince of Wales style checks, with the colour palette featuring fresh sorbet shades and clean neutrals.
One of the highlights of the show was a comment from the buyer of the designer brand Paul Smith, who praised Alfred Brown’s latest range as “the best yet!” This endorsement serves as a testament to the brand’s ongoing commitment to quality and innovation in fabric manufacturing.
Overall, Alfred Brown’s presence at the Milano Unica and Première Vision shows was met with great success, with visitor numbers steadily returning to pre-covid levels. With a strong collection and renewed personal contacts, the company is well-positioned for growth and continued success in the global market.
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