Dales Wins Dealer of the Year Award for Seat

Dales Central Motors’ Seat Scorrier dealership, a Cornwall-based retailer, has been awarded the Spanish car manufacturer’s UK Dealer of the Year award for its outstanding performance throughout 2017. The retailer stood out from competitors due to cross-channel sale figures, staff development values and customer satisfaction ratings.

As a franchise we believe that if you value your staff and customers then success will always follow, and this award is proof that it works, said Dales Scorrier’s sales manager, Adam Gill. Combined with an award-winning product line-up and a brand commitment to affordability, the entire Seat network is enjoying a period of success, and we’re proud that our team has been recognised as part of this.

The awards promote employer excellence, as well as retail quality and service. Its ten categories range from new and used car sales, lead generation figures and fleet sales to staff development and customer service ratings.

In total, there were 11 awards handed over to winners on-site, including Dales Seat Scorrier with ‘Overall Top Performer Gold Award’, Pulman Seat with ‘Overall Top Performer Silver Award’, ‘Sales Award’. ‘Satisfaction Award’ and ‘Fleet Award’, Stoke Seat with ‘Overall Top Performance Bronze Award’, Snows Seat Yeovil with ‘Aftersales Award’. Duff Morgan Seat Norwich with ‘Loyalty Award’, Bannerman Seat with ‘Most Improved Award 1st Place’, Duff Morgan King’s Lynn Seat with ‘Most Improved Award 2nd Place’ and B & H Motors with ‘Most Improved Award 3rd Place’.

With the great success Seat has seen over the past 12 months, this year’s awards was the most hotly-contested yet, and each winner has had to be nothing short of outstanding, said Seat UK’s managing director, Richard Harrison. Dales Scorrier has stood out for its all-round performance, excelling in every category to truly embody the Seat core values.

Category and overall winners were presented with a trophy and certificate, as well as cash reward for every staff member, with the Top Performed Gold Award winners receiving £250 each.

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